Kennel Announcements Preserving Breed Excellence

Preserving Breed Excellence: Show Kennel Standards & Ethics

Custom Graphic Design - Social Media Content - Website Design

At Digital Marketing Agency For Animals, our team is well-versed in the rigorous standards of show kennels, breed parent club directives, and the OFA database. We focus on developing custom litter announcements and providing graphic design services for kennels, specifically crafted for ethical preservation programs dedicated to health, structure, and temperament.

Our commitment to the highest welfare benchmarks drives us to enforce strict compliance criteria. We do not support, partner with, or provide services to commercial high-volume operations, backyard breeders, or puppy mills. As passionate canine advocates instead of breeders, our ethical kennel branding policies remain uncompromising.

Verification & Health Testing Requirements

To qualify for our branding, design, and web development services, kennel applicants must submit verifiable documentation prior to onboarding:

Official Pedigree & Registration: Official AKC (or recognized international registry) registration numbers for both Sire and Dam.
Parent Club Compliant Health Testing: Official health clearances passing parent club benchmarks through the Orthopedic Foundation for Animals (OFA).
PennHIP Clearances: Accepted if scores meet or exceed passing OFA equivalents.
CHIC Certification: Official Canine Health Information Center (CHIC) numbers are mandatory.
DNA Panels Policy: Commercial genetic DNA screens (e.g., Embark, Wisdom Panel, GenSol) are recognized solely for parentage verification, color genetics, and single-gene traits; they are not accepted as substitutes for physical OFA health clearances.
Mandatory Public Transparency: All custom websites and digital assets must openly display verified CHIC numbers and direct links to each dog’s official OFA.org profile.
Ethical Breeding Limits: Kennels producing litters beyond what is demonstrably necessary for genuine preservation breeding and responsible competition will be denied service.